13 juni 2007

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HP Toys and FISM™ tie up
in a prestigious partnership


London, 01 June 2007 – FISM™ and HP Toys (Hanky-Panky Toys Group) are pleased to announce the signing of a prestigious worldwide partnership. The 3-year deal, which includes a licensing agreement, allows Hanky-Panky Magic Toys to design and produce exclusive magic toy sets for the International Federation of Magic Societies™ (FISM™), its events and the like of other FISM™ partners. The agreement grants the magic toys manufacturer the rights to use the official designation marks Official Partner and Official Magic Toys Manufacturer of FISM™ and its events such as the World Championships of Magic™.

Since 2003, FISM™ has moved to a more professional organisation in order to better fulfil its goals and enhance the magic art worldwide. Part of this move was the re-branding of the Federation, which paved the way to signing its first multi-year partnership for the World Championships of Magic™ with Slovglass Poltar, a Slovak crystal manufacturer that produced the new World Championships of Magic™ Trophy and its replicas. Furthermore and for the first time ever, the World Championships of Magic™ 2006 is now a worldwide distributed TV show and due to be aired in a total of 75 countries.

Hanky-Panky Toys Group has produced tens of millions of magic toys boxes for children’s enjoyment since 1961. Many famous magicians and world champions started their careers in magic after receiving a Hanky Panky magic set as a child. HP Toys has been leading the way with innovative ideas for children and has developed and updated existing magical principles to make magic stay in vogue with the new generations. HP Toys has also led the way in developing brands of magic. At the World Championships of Magic™ in 2003, it developed a Merlin Magic box which was recognised as one of the finest magic boxes for children.

Eric Eswin, FISM™ International President said: “We are proud to be working with Hanky-Panky Toys Group. The first aim of magic is to entertain and bring emotion to the general public. This Partnership will help FISM to bring the sparkle of magic to the adults of the future”.

Jack Monshouwer, President of Hanky-Panky Toys Group commented: “We are delighted to be part of FISM™ Official partners program. FISM™ is the leading organisation for magic throughout the world and this partnership is the natural link between the professional and semi-professional FISM magicians and the magicians-to-be, the children”.

The signing with Hanky Panky Toys Group, magic toys manufacturer, is a key step to enhance both FISM™ and HP Toys’ presence within the magic community and children.

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About FISM™: The Fédération Internationale des Sociétés Magiques™ (International Federation of Magic Societies™) -FISM™- is the International body bringing together the world's leading magic societies. The federation was created in 1948, and today consists of 74 magic societies, both national and international, as well as national federations which represent around 50,000 magicians from 40 countries. FISM's aim is to create a centralised body unifying the magic world, to be the voice of magic around the world providing a focal point for communication about magic and magicians; to develop, elevate and promote the art of magic; to coordinate the activities of Member Societies, enhancing their authority and encouraging the exchange of reciprocal cooperation and services; to fight against exposure and copying of acts, effects or inventions, presentations or original routines; to organize the World Championships of Magic™. For more information please visit http://cts.vresp.com/c/?TheLicensingAgency/b583e483a9/d6d7ad8f28/9d3caf1e63, http://cts.vresp.com/c/?TheLicensingAgency/b583e483a9/d6d7ad8f28/df221583c6, http://cts.vresp.com/c/?TheLicensingAgency/b583e483a9/d6d7ad8f28/01a31a1227; http://cts.vresp.com/c/?TheLicensingAgency/b583e483a9/d6d7ad8f28/3835186df0 ; http://cts.vresp.com/c/?TheLicensingAgency/b583e483a9/d6d7ad8f28/2f1f334e84

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About Hanky Panky toys Group: Hanky Panky is a magic toy manufacturer founded in 1961 in the Netherlands. Hanky Panky has led the magic children market with innovative ideas and new developments. These developments have always complimented magician’s performance and given to children an insight into the secrets of magic without giving away the secrets of professional magician’s. Hanky Panky Toys group now sells nearly 1 million boxes a year to the major magic and general retailers, including the main supermarket chains (Wall Mart, Carrefour, Tesco, etc.) http://cts.vresp.com/c/?TheLicensingAgency/b583e483a9/d6d7ad8f28/36a4762c39